Mountain Yoga M.A.T.
Making room for the next chapter.
A digital home designed to evolve alongside the person and practice behind it.
Website Design · Brand Evolution · Digital Strategy · Ongoing Creative Support
The Story
A practice in motion.
Tony Ricci’s approach to yoga is deeply personal — shaped by mindfulness, meditation, movement and the places his life has taken him.
Mountain Yoga M.A.T. grew from that way of living. His practice traveled with him, from the mountains of Colorado to winters farther south, time in Mexico, and the communities he found along the way. Teaching, learning and life were never really separate pieces.
His website became a place to bring those pieces together.
A home for the philosophy behind his practice, the stories and experiences that shaped it, and a growing collection of yoga and meditation videos — without needing to know exactly where the road would lead next.
And, as it turns out, the next chapter would bring him home to a studio in Salida.
What We Built
Less structure.
More Tony.
Rather than building a complicated website around offerings that were still evolving, we focused on what was already clear: Tony, his philosophy, his practice and the experience of working with him.
The site brings together his story, testimonials, locations and video content while giving him room to add classes, workshops and new offerings as they take shape.
Website Design
Restructured and refined the site around Tony’s evolving practice.
Photography
Created an original library of portraits and lifestyle imagery that feels grounded, natural and distinctly his.
Content
Shaped the language and organization around the way Tony actually teaches and lives.
Video
Connected the website with Mountain Yoga M.A.T.’s growing library of yoga and meditation content.
Tony is a Mindfulness & Meditation Coach, with a deep commitment to bringing transformative practices, specifically to men’s communities.
His practice focuses on cultivating self-awareness, emotional resilience, and inner peace through mindfulness, meditation, and yoga.
As a Certified 200-hour Yoga Instructor, he brings a grounded, holistic perspective to his teachings — integrating a love for nature and deep respect for the practice of yoga into everything he does.
What’s Next
A new place to practice.
Mountain Yoga M.A.T. is entering a new chapter as Tony prepares to take ownership of Yoga Tonic, a studio in historic downtown Salida, where his own yoga journey began nearly two decades ago.
After two and a half years on the road, the next chapter brings Tony—and his practice—back to community and a place to call home.
The practice is evolving. The digital home can evolve with it.
Next Story
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Adventure begins long before the plane takes off.
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Brand Management · Website · Social · Photography & Film · Email