Honest Heart Journeys · Women's Adventure Travel
Adventure begins long before the plane takes off.
Helping an all-women's travel company carry the feeling of its journeys and build community across the entire digital experience.
Brand Design & Management · Website · Social · Photography & Film · Email · SEO · Analytics
What We've Built Together
One story across every touchpoint.
My work with Honest Heart Journeys began on the road. I joined two of the company’s inaugural journeys — first Baja, a mother-daughter adventure in Mexico, and later Morocco, on a road trip across the country that gave me the opportunity to experience and document another HHJ journey from the inside.
Photography and film from those experiences became part of a much larger visual library — giving me a firsthand understanding of the connection, adventure and personal moments that make an Honest Heart Journey what it is.
Over time, my role expanded across the digital ecosystem. Trip pages, social media, film, email, SEO, analytics and digital assets all became pieces of the same larger story.
Every touchpoint is an invitation into something larger than a trip — a community built around connection, growth, and shared experience.
The Story
Travel with a deeper purpose.
Honest Heart Journeys creates meaningful travel experiences for women centered around connection, reflection, adventure and personal growth.
Experiencing Baja Espiritu Santo firsthand gave me an inside perspective on what happens during an Honest Heart Journey.
I began helping translate what happens on a trip into the places future travelers encounter the brand first — online.
The Through-Line
Each journey has its own voice.
Baja feels different from Morocco. Hiking the Camino in Spain carries a different rhythm than rafting the Green River in Utah. Each trip needs its own personality while still belonging unmistakably to Honest Heart Journeys.
That means finding the right imagery, shaping the copy, building the page, editing the film and carrying the feeling consistently across platforms.
The Result
From discovery to belonging — one connected story.
A traveler can discover HHJ through social media, explore a journey on the website, receive an email, watch a film, book a trip and stay connected afterward — while experiencing the same voice, feeling and sense of purpose throughout.
Selected Work - Trip Pages
A few pieces of the story.
Next Story
Amicas Pizza & Microbrew
A local institution enters its next digital chapter.
Bringing a longtime Salida restaurant's website, photography, social presence and online customer experience together under one roof.
Brand Management · Website · Photography · Social