Amicas Pizza & Microbrew · Local Italian Restaurant

A local institution enters its next digital chapter.

Bringing the personality, food and community behind a longtime Salida restaurant into a connected digital experience.

Brand Design & Management · Website Design · Photography · Social Media · Digital Platforms · Analytics

What We've Built Together

Bringing the pieces under one roof.

The work began with a complete website rebuild, moving Amicas from its previous WordPress/WooCommerce setup into a streamlined Squarespace site and online store.

From there, the work expanded across the customer experience — new food photography, social media, online ordering platforms, catering, search visibility, analytics and the everyday digital details that connect someone searching for dinner with the experience waiting for them at the restaurant.

Website Design · Online Store · Food Photography · Social Media · Toast · DoorDash · Catering · SEO · Analytics

The Story

More than a place to grab a pizza.

Amicas Pizza & Microbrew has been part of downtown Salida for decades. It’s the kind of restaurant where locals gather, visitors return year after year, and the personality of the place is shaped as much by the people behind the counter as the food coming out of the wood-fired oven.

The brand already existed in the real world. The opportunity was to make its digital presence feel more like the Amicas people already knew.

Sometimes the best way to tell a business's story is to know it from the inside.

Years spent working inside Amicas gave me an understanding of its people, pace, personality and customers long before I began rebuilding its digital presence.

The Through-Line

Let the food — and the place — speak for itself.

Amicas doesn’t need to become something new online. Its story is already happening every day: pizzas turning in the oven, pasta arriving at the table bubbling hot, friends meeting on the patio, employees moving through a busy shift and visitors discovering a favorite Salida stop.

The creative direction is about capturing those moments and carrying the same recognizable personality across every online place customers encounter the restaurant.

The Result

A connected path from discovery to the front door.

The new website gives Amicas one central digital home for its menu, story, catering services, online store and restaurant information. Photography and social content keep that presence active, while search, ordering platforms and analytics help connect online discovery with real-world customers. And we're already seeing that connection happen.